ebay is the one of the example for an E-commerce success. eBay was born over Labor Day weekend in 1995, when Pierre Omidyar, a computer programmer, wrote the code for an auction website that he ran from his home computer.
Today, Omidyar's hobby is known as eBay, the world's largest online marketplace - where practically anyone can sell practically anything at any time. It's an idea that BusinessWeek once called "nothing less than a virtual, self-regulating global economy."
With a presence in 39 markets, including the U.S., and approximately 84 million active users worldwide, eBay has changed the face of Internet commerce. In 2007, the total value of sold items on eBay's trading platforms was nearly $60 billion. This means that eBay users worldwide trade more than $1,900 worth of goods on the site every second.
What has helped to make eBay as successful as it has been?
Selection and Value - eBay offers variety of goods and services. These various attractive products selection tends to be price competitive.
Performance and Service -eBay’s website make like simple because of its easy navigation. The information required by customers can be searched very fast and thus save time.
Look and Feel - The homepage of eBay is accommodates with attractive web storefront, website shipping areas, multiple product catalog pages as well as shopping features.
Advertising and Incentives - eBay webpage advertising and e-mail promotions, discounts and specials offers to all its customers. By those advertisements, customers can enjoy the benefits of online transactions.
Personal Attention - eBay also focus on personal web pages, personalized product recommendations, web advertising and e-mail notices as well as interactive support for all customers. For instance, ‘welcome you in next return’.
Community Relationship - eBay maintains virtual communities of customers, suppliers, company representatives through newsgroups and chat rooms.
Security and Reliability - eBay creates an environment of trust and safety that will allow the users to come back after sales.
Related link :
http://news.ebay.com/about.cfm
http://only4fact.wordpress.com/2009/06/20/an-example-of-e-commerce-success-and-its-causes-ebay/
http://www.youtube.com/watch?v=eTnf2cJUxLQ
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